From Idea to IRL
A few of my ideas out in the wild—dreamed up, strategized, and brought to life over the years.
US Open Brand Sponsorship (2023-2026)
A major cultural moment, brought to life through influencer partnerships, on-the-street interviews, original content, user-generated content, community engagement, and paid social.
Strategy · Creative Concepts · Partnerships · Execution
Wellness Day Activation for Breast Cancer Awareness Month
A community experience featuring partnerships with more than 40 brands, on-site activations, giveaways, and a fundraising component for 20+ breast cancer survivors.
Concept · Partnerships · Event Planning · Community Building
New Product Launch for Exchange-Traded Fund
Bringing something new into the world through coordinated social content, organic brand ambassador partnerships, employee activations, and community engagement designed to build awareness and spark conversation.
Launch Strategy · Creators · Employee Advocacy · Audience Engagement
Cannes Festival of Creativity Brand Experience
Making a brand part of the conversation at one of the industry’s biggest gatherings through strategic partnerships, on-site activations, executive speaking opportunities, and content that extended its presence beyond the event.
Experiential · Partnerships · Executive Visibility · Content Creation
Brand Refresh Campaign
Bringing a refreshed brand identity to life through original social content, paid creative, and multiple swag giveaways. The project also included a VIP experience bringing clients and business leaders together. Beyond the event itself, it created a library of campaign content and seasonal assets that could be used throughout the year.
Brand Storytelling · Creative Direction · Paid Social · Project Leadership · Content Production
Employee Advocacy Program
Turning employees into brand advocates through the launch of a new social sharing platform, empowering more than 1,000 employees to share brand-approved content on their personal channels. The program also included platform training and workshops on personal branding and social media best practices.
Program Development · Technology Implementation · Employee Engagement · Training & Education