Let’s give them something to talk about
I’m not here to throw out everything you’ve built or hand you a trendy new personality. I’m here to find the opportunity, sharpen the strategy, and add the creative spark that makes something click.
Ways to put the cherry on top
Social Strategy
From understanding your audience to figuring out where, when, and how to show up, I build social strategies rooted in your business goals—not just what’s trending. Think platform priorities, content pillars, channel roles, creative direction, KPIs, and a clear roadmap that turns big-picture thinking into action.
Brand Clarity
Knowing who you are is one thing. Knowing how to show up is another. From finding your voice to figuring out what sets you apart, I help you define what your brand stands for and how to communicate it. Think positioning, messaging, voice and tone, brand personality, and storytelling that make everything you put into the world feel distinctly you.
Creative Review
You know what you want to say. Let’s figure out why anyone should care. Concept development, editorial thinking, campaign ideas and platform-native creative designed to earn attention. Select content creation for campaigns and activations.
Creators + Partnerships
The best partnerships feel natural, not forced. It’s about finding the right fit—not just the biggest name. I help identify potential collaborators, uncover ways to work together, and create something meaningful. From influencer campaigns to brand partnerships and sponsorships, I make the connections and bring the ideas to life.
Activations + Events
Some brand moments deserve to happen off-screen. I help turn big ideas into real-world experiences that bring brands and people together. From the initial concept and planning to on-site storytelling and content that keeps the conversation going, I make sure the impact lasts beyond the event itself.
Workshops + Training
Bring Disco Cherry into the room—or the screen. Team workshops, brainstorms, executive counsel, employee advocacy, and ongoing strategic advisory when you need senior thinking without another full-time hire.
Social + Brand Audit
What’s working? What’s not? What are you missing? Where are the opportunities? A review of your social presence, audience, content, competitors, and brand—with clear recommendations for what to do next. Sometimes you don’t need a whole new strategy. You need someone who knows where to look.
Let's create together
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Let's create together ✴︎
From Idea to IRL
A few of my ideas out in the wild—dreamed up, strategized, and brought to life over the years.
US Open Brand Sponsorship (2023-2026)
A major cultural moment, brought to life through influencer partnerships, on-the-street interviews, original content, user-generated content, community engagement, and paid social.
Strategy · Creative Concepts · Partnerships · Execution
Wellness Day Activation for Breast Cancer Awareness Month
A community experience featuring partnerships with more than 40 brands, on-site activations, giveaways, and a fundraising component for 20+ breast cancer survivors.
Concept · Partnerships · Event Planning · Community Building
New Product Launch for Exchange-Traded Fund
Bringing something new into the world through coordinated social content, organic brand ambassador partnerships, employee activations, and community engagement designed to build awareness and spark conversation.
Launch Strategy · Creators · Employee Advocacy · Audience Engagement
Cannes Festival of Creativity Brand Experience
Making a brand part of the conversation at one of the industry’s biggest gatherings through strategic partnerships, on-site activations, executive speaking opportunities, and content that extended its presence beyond the event.
Experiential · Partnerships · Executive Visibility · Content Creation
Brand Refresh Campaign
Bringing a refreshed brand identity to life through original social content, paid creative, and multiple swag giveaways. The project also included a VIP experience bringing clients and business leaders together. Beyond the event itself, it created a library of campaign content and seasonal assets that could be used throughout the year.
Brand Storytelling · Creative Direction · Paid Social · Project Leadership · Content Production
Employee Advocacy Program
Turning employees into brand advocates through the launch of a new social sharing platform, empowering more than 1,000 employees to share brand-approved content on their personal channels. The program also included platform training and workshops on personal branding and social media best practices.
Program Development · Technology Implementation · Employee Engagement · Training & Education